Star Trek Reliant
If you can find anybody who will take the bet, then do yourself a favour and bet them 10 quid that the name of the next Star Trek show featuring Sir Patrick Stewart as Jean Luc Picard will be called ‘Star Trek Reliant’.
The trademark filings ‘make it so’*
Star Trek Reliant Trademark Application
A few days ago the nice folks at CBS filed this Star Trek Reliant trademark application: It just so happens that they filed this trademark application the same day that Patrick Stewart announced he was reprising his role as Jean Luc Picard for a new Star Trek series.
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What does this mean?
Well, as I’m sure the keyboard warriors of the internet will be quick to point it, technically it means nothing.
CBS will likely say to any press who ask “We regularly file trademarks for all manner of things to protect and expand our intellectual property portfolio, this doesn’t mean anything is going to be released under that title” (or something like that).
Like, at all. CBS applied for 4 in 2017, for example, all of which they use.
Here’s all the recent Star Trek Trademarks that CBS have applied for.
Can any Trekkies amongst us tell us how many of those have not gone on to be a product / TV Programme / Game / Movie? (Spoiler alert, I’d wager the answer is none)
Star Trek Reliant – Goods and Services
We can also tell it’s not a game/product because of what it has been applied for:
“Entertainment services, namely a continuing multimedia series featuring drama rendered through the media of television, cable, satellite and broadband systems, and via the Internet, and portable and wireless communication devices; Providing ongoing non-downloadable entertainment multimedia programs featuring drama via a video-on-demand services; providing information in the field of entertainment rendered via the Internet, and portable and wireless communication devices”
Don’t Make Me Say I Told You So
The last time something like this happened, I revealed Disenchantment was the name of the new Matt Groening Netflix show, and nobody listened. You can read more about that sorry saga here – http://thetrademarkninja.com/2017/07/26/disenchantment-netflix/
If You Use It, Credit It
Yes, I’m talking to you TMZ/Forbes, you know what you did.
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*That’s a Star Trek gag if you don’t know.