Go Beyond Dublin Airport

Regular followers of this blog (yes, I believe there are a few) will be aware of my belief that trademarks can sometimes predict the future (most notably when a post of mine predicted the British Telecom rebrand, and was picked up by the Financial Times, and more recently in relation to the FBD rebrand…..which wasn’t picked up by anybody)

That in mind, yesterday the DAA applied for two trademarks

  1. Dublin Airport Go Beyond
  2. Go Beyond

If you were a betting man (and I’m not) you would think this is likely a small scale rebrand, or a nudge in that direction. Of course, that’s pure speculation on my part. Occasionally companies will file trademarks for things they are thinking of using, and then it never happens, although I have to say that in my experience, that happens less than people think.

Here’s the full application details:

Dublin Airport Go Beyond Trademark Applicatoin Filed By <a href=@DAA #DublinAirport" width="921" height="2203" srcset="https://i2.wp.com/thetrademarkninja.com/wp-content/uploads/2017/02/Dublin-Airport-Go-Beyond-Trademark-Applicatoin-filed-by-@DAA-DublinAirport.png?w=921 921w, https://i2.wp.com/thetrademarkninja.com/wp-content/uploads/2017/02/Dublin-Airport-Go-Beyond-Trademark-Applicatoin-filed-by-@DAA-DublinAirport.png?resize=125%2C300 125w, https://i2.wp.com/thetrademarkninja.com/wp-content/uploads/2017/02/Dublin-Airport-Go-Beyond-Trademark-Applicatoin-filed-by-@DAA-DublinAirport.png?resize=768%2C1837 768w, https://i2.wp.com/thetrademarkninja.com/wp-content/uploads/2017/02/Dublin-Airport-Go-Beyond-Trademark-Applicatoin-filed-by-@DAA-DublinAirport.png?resize=428%2C1024 428w" sizes="(max-width: 921px) 100vw, 921px" />

DAA Trademark Application For #GoBeyond #DublinAirport #DAA

And for the fullness of conversation, here’s all DAA’s other trademarks:

 

DAA Trademarks And Applications

 

Incidentally, there are already a number of ‘Go Beyond’ trademarks filed in either the EU, Ireland or Globally that would have effect in Ireland, but they are mostly in different classes:

Go Beyond Trademark Applications Across EU And Ireland #GoBeyond

DAA Trademark Application For #GoBeyond #DublinAirport #DAA

Dublin Airport Go Beyond Trademark Applicatoin Filed By @DAA #DublinAirport

And here’s what Google has to say about it!

Dublin Airport Go Beyond