FDB insurance rebrand looks like it might be on the cards after the company applied for a number of trademarks with the Irish Patents Office this week, on 8th February 2017.
It should be stated that applying for trademarks doesn’t definitively mean that a re-brand is coming, but past experience with Eir (for example) suggests it’s highly (highly) likely, particularly as FBD as a company aren’t in the habit of applying for trademarks regularly
It appears they are doing for a ‘Nature’ theme with the logos involving a bird and a tree and the ‘tagline’ or ‘strapline’ being “Protection, it’s in our Nature”
Here’s all the applications:
FDB Trademark Applications
FBD Re-Brand Small Print
All the above applications were only submitted this week. They wont even be published for weeks if they are accepted by the patents office, and then there’s a period of 3 months from publication within which anyone can object to them….so this could be a while away.