FBD Rebrand – FBD Insurance Re-Brand with new logo and identity trademark filings suggest 

 February 10, 2017

By  Trademark Ninja


FBD Re-brand

FDB insurance rebrand looks like it might be on the cards after the company applied for a number of trademarks with the Irish Patents Office this week, on 8th February 2017.

It should be stated that applying for trademarks doesn’t definitively mean that a re-brand is coming, but past experience with Eir (for example) suggests it’s highly (highly) likely, particularly as FBD as a company aren’t in the habit of applying for trademarks regularly

It appears they are doing for a ‘Nature’ theme with the logos involving a bird and a tree and the ‘tagline’ or ‘strapline’ being “Protection, it’s in our Nature”

Here’s all the applications:

FDB Trademark Applications

FBD Insurance New Logo As Part Of Corporate Re-brand

FBD Insurance Re-Brand - Trademark Applications Filed With Irish Patents Office

FBD Insurance Re-brand - New Tagline 'Protection, It's In Our Nature'

FBD Insurance Trademarks

FBD Holdings Trademark For#FBD

FBD Re-Brand Small Print

All the above applications were only submitted this week. They wont even be published for weeks if they are accepted by the patents office, and then there’s a period of 3 months from publication within which anyone can object to them….so this could be a while away.

Trademark Ninja

I'm A Ninja. You know, Ninja Stars, Ninja Nunchucks, all that sort of good stuff. I'm dispensing truth and justice Ninja Style.....in a very civilised and non-litigious kind of way. Unless you make the Ninja angry, then KARATE-CHOP! Fine, fine. I'm not a Ninja. I'm Brian Conroy, Trademark Agent and Solicitor in Dublin Ireland. Find me (in non Ninja form) at www.brianconroy.com

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