HTC ViveBook

Trademark applications have been in the US this week by HTC for:

• Vivebook
• Vivemag
• Vivepaper
• Vbook
• Vpaper
• VBook

The applications for Vivebook, Vivemag and VivePaper are all for:

Online retail store services featuring software applications in the field of computer-simulated reality technology; Retail store services featuring software applications in the field of computer-simulated reality technology; Online retail store services featuring streamed or downloadable pre-recorded game software; Advertising services, namely, dissemination of advertisement via an on-line electronic communications network; Arranging and conducting sales events; Sales promotion; Advertising, marketing and promotion services; Online trading services, namely, operating online marketplaces, e-commerce websites or portals for manufacturers, distributors, retailers or other suppliers to conduct business with customers of goods and services by, including but not limited to, using software applications and apparatus related to computer-simulated reality technology; Online trading services that direct sellers to consumers on e-commerce platform by, including but not limited to, using software applications and apparatus related to computer-simulated reality technology; Online trading service in which sellers post goods or services offered for sale, and purchase is done via the internet by, including but not limited to, using software applications and apparatus related to computer-simulated reality technology; Providing online business platform for trading of goods and services of others by, including but not limited to, using software applications and apparatus related to computer-simulated reality technology; Systemization of trading information into computer databases; Commercial and industrial management assistance

They are also registered for the following (as are the appreviated versions)

Apparatus for assisting reading in a computer-simulated reality environment by using computer-simulated reality technology; Computer software applications in the field of computer-simulated reality technology; Computer software applications for assisting reading in the computer-simulated reality environment; Virtual reality game software; Apparatus, instruments and media for recording, reproduction, storage, processing, transmission and display of electronic publications, music, image, text, video, data and code; Computer software development tools in the field of computer-simulated reality technology; Wireless controller for operating electronic reading materials or publications, such as books, magazines, newspaper, dictionary or alike, displayed via computer-simulated technology; Headsets facilitating the creation and display of computer-simulated environment; Wearable devices; Computer hardware; Computer peripheral devices

Discuss.