Google Datally?? It’s OK, nobody else knows what it is either…. 

 September 29, 2016

By  Trademark Ninja


Google Datally Trademark

So, about those Google Datally Trademark, eh?

I’ll take a minute while you all do that “What the hell is Google Datally, am I supposed to know about that” thing. Cue much head scratching.

Next step go to Google and Google “Google Datally”

WAY ahead of you:

Google Datally Trademark Application

Oh, well that’s ironic (take note Alanis Morissette), Google doesn’t know about its own Trademark Applications. Algorithm fail.

Well, fortunately for you, the Trademark Ninja knows more than Google does, and specifically, he knows that Google has been snapping up “Google Datally” trademark applications for the last month. In fact, the Ninja is a bit annoyed it took him this long to notice….which is why he is talking about his fictional Ninja self in the third person.

Google Datally Trademark Details

That’s applications in Indonesia, Malaysia, The Philippines, The EU and Mexico.

So what is it, and what’s it for?

Dunno and Dunno. Well that’s not exactly true, according to the EU trademark application it’s for:

Goods and services

  • 9Computer software; computer software for controlling, monitoring, managing, and measuring data; computer software for managing data usage on telecommunications networks.
  • 35Arranging and conducting incentive reward programs to promote the use and sale of computer software; provision of an on-line marketplace for buyers and sellers of goods and services; providing an online network for telecommunications companies and mobile application developers to bid on and exchange data by means of an online marketplace for the purpose of allowing users to redistribute data usage of telecommunications customers.
  • 42Application service provider featuring application programming interface (API) software for controlling, monitoring, managing, and measuring data; application service provider featuring application programming interface (API) software for managing data usage on telecommunications networks.


Google Datally Trademark Details goods and services

It was actually first registered on 02 March 2016. Which is odd. Because that means that the 6 month priority window closed on 02 September 2016, which as you can see above is in or around when most those applications were filed.

If this is going to be announced on 04 October at the Google Event, then either they were going to originally have the Google Event before 04 October and had to move it back, or someone applied for the original application a month too early.

Either way, if this is something secret that’s going to be announced on 04 October:

Google Datally

Full Disclosure, I once applied for a Job at Google, and they Politely Declined:


That last line “We wish you the best of luck in your search” also seems somewhat ironic (again, Morissette, down the back, pay attention)

Here’s the full EU application, as per my search – https://euipo.europa.eu/eSearch/#details/trademarks/015765688

Also, this might be absolutely nothing to do with the event on 04 October, and Google Datally may never seen the light of day (see not so legal disclaimers below)

Google Pixel Trademark Application

Also, while we’re at it, today (28 September 2016) Google Applied for a Trademark to extend the Pixel brand to peripherals for the Pixel also, as set out below:

Google Pixel Trademark Application

More or less everybody assumes that the Google are announcing phones on 4th October (probably 2) and that they are going to be called the Pixel something or other. This Trademark filing would tend to support that idea. Google has plenty of trademarks for Pixel, and those registrations to extend to cover mobile phones (going right the way back to the original application in 2012), but I think this is probably the first one for peripherals specifically for mobile phones, ergo, the new phones are definitely called Pixel.


(Not So) Legal Disclaimers

Usual disclaimers apply, applying for a trademark doesn’t mean you’ll use it, companies do this all the time, it’s part of standard IP protection practice yada yada yada.

Trademark Ninja

I'm A Ninja. You know, Ninja Stars, Ninja Nunchucks, all that sort of good stuff. I'm dispensing truth and justice Ninja Style.....in a very civilised and non-litigious kind of way. Unless you make the Ninja angry, then KARATE-CHOP! Fine, fine. I'm not a Ninja. I'm Brian Conroy, Trademark Agent and Solicitor in Dublin Ireland. Find me (in non Ninja form) at www.brianconroy.com

Your Signature

  • Datally is the new name for their previous app Triangle, initially released in the Philippines. It’s a data monitoring app with rewards.

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