The Herald Go

On 20 December 2016, Independent News and Media group applied for an Irish Trademark for ‘The Herald Go’

You can see the full details of the application below, and also check HERE

The list of goods and services that trademarks (there’s three) have been applied for are:

Class: 9
On-line electronic publications; electronic publications (downloadable); electronic newspapers, features and articles; data storage media; discs; compact discs; cd-roms; DVDS; pre-recorded video tapes and cassettes.

Class: 16
Printed matter; newspapers and periodicals, books; photographs; magazines; printed periodicals; newspaper supplements.

Class: 35
Advertising; newspaper subscriptions; commercial information providers; direct mail advertising; dissemination of advertising matter; distribution of samples; marketing research and studies; opinion polling; organisation of exhibitions for commercial or advertising purposes; public relations; personnel recruitment; publication of publicity texts.

Class: 41
Education services; entertainment services; publishing services; publication of newspapers; electronic publishing services; providing on-line electronic publications (not downloadable); publication of electronic magazines and journals online; news services; news reporter news; sports information services; organisation of competitions and games; information and advisory services relating to the foregoing.

So it seems most likely that it’s going to be an electronic version of the Herald rather than a replacement for the Metro Herold, I would guess based on the above, but you never know.

Here’s the full details:

At the moment, this application hasn’t been published, so even with no objections, it will be at least 4 months before it is obtained, therefore The Herald Go could be a way off yet.