







Donald Trump Trademarks & The US Election
Now, I’ll be the first to concede that it’s a fairly left of centre (the irony) claim I’m making here, so let me explain why I believe the pollsters and pundits who predicted a Clinton victory in the US were looking in the wrong place, and why a look at the US Trademarks Database might have given them a different outlook on how the election was shaping up*
US Election Trademarks
The method to my madness was as follows.
I searched the US Trademark database for all trademarks filed in the year proceeding the US Election.
The terms I searched for were
- Tru* – To catch any variation on Trump
- Hil* – To catch any variation on Hillary
- Clin* – To catch any variation on Clinton
- Pres* – To catch any variation of President
- Nast* – To catch any variation on Nasty, from Nasty Woman
- Pu* – To catch (sadly) any variation on Pussy or Pu&&y etc.
- Don* – To catch any variation on Donald
This search returns 8,069 trademark applications, which I went through…..manually.
And of those 8,069 trademark application, by my (usual fairly sound, but not perfect) judgment there were 151 trademark applications that could safely be said to relate to the election.
That means there was one trademark application relating to the US election filed every 2.42 days from 08 November 2015 to 08 November 2016 in the US.
That’s at least $40,00 spent by Americans supporting the election in one way or another. Not too shabby.
I rated the 151 applications as belonging to one of the following categories
- Pro Trump
- Pro Clinton
- Anti Trump
- Anti Clinton
- Not Clear
There is quite a high proportion of the applications that could be considered ‘not clear’ as without the applicant’s intention, it could be interpreted in many ways. The 6 ‘Nasty Woman’ trademark applications provide a good example. One of them is the word “Nasty Woman” in a heart, so I’ve chalked that up as Pro Clinton, but the rest are arguable Pro Trump, in applying for a trademark of a phrase he coined. For this reason, it’s far from an exact science. I’ve put them down as not clear for this reason. On the other hand ‘Nasty Women Vote’ would, to my mind be Pro Clinton and has been recorded accordingly. I’ve provided the full list of trademarks and my assignment below so you can decide for yourselves.
And here’s why I say that the trademark applications if analysed would have successfully predicted the US Presidential Election
Taking that as a graphic representation of these 71 Trademarks that equates as follows:
The Full breakdown is:
- Pro Trump – 55
- Pro Clinton – 16
- Anti Trump – 32
- Anti Clinton – 16
- Not Clear – 32
Firstly, the trademark applications reflect the general negativity of the campaign from both sides. Nopte that there were an equal number of Anti Trump trademark applications filed as there were Pro Clinton and Anti Clinton combined (32) and that there were an equal number of Pro and Anti Clinton trademarks filed also
If you discount the ‘Not Clear’ marks, that leaves 119 Trademarks which we can analyse as follows:
- Pro Trump Trademarks – 46.3%
- Pro Clinton Trademarks – 13.4%
Then grouping the 119 trademarks we can assess into the sum of either (1) Pro Trump OR Anti Clinton, or (2) Pro Clinton OR Anti Trump, we get the following:
- Pro Trump or Anti Clinton – 59.7%
- Pro Clinton OR Anti Trump – 40.3%
In graphic form:


If you take the 119 trademarks in full, the breakdown is:
And for the sake of good order, the full breakdown is:
The Trademarks And Assignments
Pro Trump
TRUMPUPPENCE |
TRUMP-UP-PENCE |
TRUMP FOR PRESIDENT – TRAMP FOR PRISONER |
TRUMPENCE WILL SOUND |
YOU’VE BEEN TRUMPED |
TRUMPUBLICAN |
A CHANGE YOU CAN COUNT ON TRUMP CHANGE |
Trumpets |
TRUMP PATCH |
Make America Great Again |
ORANGE IS THE NEW PRESIDENT |
WIN TRUMP WIN |
TRUMPTRESS |
PUMP FOR TRUMP |
TRUMP-ETTES |
YOU GOT TRUMPED |
TRUMPPEDYOU.COM |
IF YOU DON’T LIKE IT; TRUMP IT! |
TRUMPSINGLES.COM |
WE SHALL OVERTRUMP 2016 |
BIKERS FOR TRUMP |
MAKE AMERIKKKA GREAT AGAIN |
LET’S MAKE AMERICA GREAT AGAIN! |
TRUMPKETEER |
TRUMP@ |
TRUMPED UP |
DON’T BE A CHUMP, VOTE FOR TRUMP! |
A CHANGE YOU CAN COUNT ON TRUMP CHANGE |
TRUMP AGAINST THE WORLD |
TRUMPLED |
STUMP FOR TRUMP |
TRUMP DOLLAR |
DIVIDED WE FALL TRUNITED WE STAND |
TRUNITED |
NEW HAMPSHIRE FOR DONALD TRUMP |
THE TRUMP FACTOR |
MR TRUMP YOU ARE HIRED! |
“GRAB THEM BY THE PUSSY,” |
TOO HONEST TO VOTE DEMOCRAT |
TRUMPSLIDE |
TRUMP TV |
TRUMP ME IN! |
TRUMPTAINMENT |
TRUMP DAY |
TRUMPING |
ARE YOU TRUMPING ME? |
DON’T BE TRUMPING ME! |
TRUMPTASTIC |
MAKE AMERICA GREAT |
TRUMP YOUR WALL |
WE CAME WE SAW WE TRUMPED |
WE CAN TRUMP THIS |
GET THE TRUMP OUT OFO HERE |
TRUMPUTIN |
DONALD AMERICAN SPIRIT |
Pro Clinton
MADAM PRESIDENT |
HILL YES |
NASTY WOMEN VOTE |
HILLARY WE ARE ALL AMERICANS |
HILLTOPIA |
BILL CLINTON: THE FIRST MAN |
BITCHES FOR HILLARY |
BLACK HILLS MATTER |
HILLARY APPAREL |
HILLARY, FIND A WAY OR MAKE ONE |
VOTE HER |
VOTE FOR THE GIRL |
NASTY WOMAN |
MADAME PRESIDENT |
THE PRESIDENT AND THE FIRST GENTLEMAN |
SOME DAY A WOMEN WILL BE PRESIDENT |
Anti Trump
DODO TRUMP MAKE AMERICA GREAT AGAIN! MADE INCHINA 2016 |
TRUMPOCRAT |
DUMP TRUMP |
IDK NOT TRUMP THO |
JUST A TRUMP IN THE ROAD |
DON’T SETTLE FOR TRUMP CHANGE |
TRUCK FUMP |
TRUMPAPHOBIC |
TRUMP THIS !!!! |
MEXICANS MATTER |
LOVE IS GREATER THAN RACISM. |
PROUD TO BE MEXICAN |
AMERICA’S ALREADY GREAT |
16 NO TRUMP |
TRUMPOCALYPSE |
TRUMPERTANTRUMS |
TRUMPERTANTRUM |
REPUBLICAN CLOWN TRUMP THAT! JOKER |
TRUMP MAFIA |
YOU CAN’T MAKE AMERICA GREAT WITH HATE |
PRESIDENT TRUMP? NO JOB FOR AN “APPRENTICE!” |
PTSD: POST TRUMP STRESS DISORDER |
NO TRUMP CHUMP |
DON’T TRUMP ON ME |
WE MADE AMERICA GREAT |
AMERICA IS ALREADY GREAT |
DONALD |
2016 STD STOP THE DONALD DON’T LET HIM INFECT OUR COUNTRY |
MAKE DONALD DRUMPF AGAIN |
DON’T FRACK WITH MY WATER |
FEAR AND HATE WILL NEVER MAKE AMERICA GREAT |
LOVE TRUMPS HATE |
Anti Clinton
HILLARY RODENT |
C U NEXT TUESDAY HILLARY |
HILLARY.CON |
HILLAPOCRISY |
HILLARY.CON |
HELP HILLARY TO THE JAIL HOUSE! |
I AM NOT A CROOKED HILLARY |
CROOKED HILLARY |
CROOKED POLITICIAN |
LYIN HILLARY |
HILLBILLARY |
YOU CAN’T SPELL HILLARY WITHOUT L-I-A-R |
HILLARY FOR PRISON 2016 |
ANYONE BUT HILLARY 2016 |
DON’T BLAME ME. I DIDN’T VOTE FOR HER. |
DON’T BLAME ME, I VOTED FOR BERNIE |
Not Clear
I SURVIVED THE 2016 PRESIDENTIAL ELECTION |
AMERICA IS GREAT AGAIN |
KEEP AMERICA GREAT |
TRUMP CARDS |
AMERICA IS GREAT AGAIN |
SUSAN FOR PRESIDENT |
TRUMP THE WAILING WALL |
TRUMP |
FUTURE PRESIDENTS OF AMERICA |
AMERICA STILL GREAT |
CLINTON/TRUMP FOR PRESIDENT VOTE NONE OF THE ABOVE |
TRUMPIN ON THE DOWN LOW |
HOW TO LOSE THE PRESIDENCY |
PRESIDENT |
NEW MEXICO PROUD |
TRUMP CARD |
DUMP TRUMP |
MONEY MAKING MEXICANS |
GRAB HER BY THE BRAIN |
NASTY WOMAN |
NASTY WOMAN |
NASTY WOMAN |
NASTY WOMAN |
NASTY WOMEN 2016 |
HOW TO BECOME PRESIDENT IN UNDER AN HOUR |
HONEST COMMON SENSE PRESIDENT FOR ALL HONEST COMMON AMERICANS |
TRUMPLEDOWN ECONOMICS |
TRUMPLEDOWN |
TRUMPED UP TRICKLE DOWN ECONOMICS |
DUMPS FOR TRUMP |
THE DONGALD |
RED STATE? BLUE STATE? DON’T HATE! VOTE!! |
*Of course, there’s a few caveats to bear in mind here:
Hilary Clinton won the popular vote, which to this ninja’s mind is a far bigger issue than anything else being discussed here. Why is there a simple acceptance of the electoral college system as being ‘that’s just how they do it in America’, rather than an outcry that for the second time in 5 elections, the person who got the most votes didn’t win?! The nation that prides itself on being the greatest democracy on earth doesn’t elect the person who gets the most votes in a straight out popular vote. HELLO?! What is wrong with the world that that’s not the biggest story. Sure, that’s not the system they use, but isn’t there a fairly strong argument that it should be?
Because of the said Electoral College System, actually predicting anything to do with the election is a very complicated business. Really, I should be drilling down into the trademark applications to a state by state analysis, but to quote a famous American “Ain’t nobody got time fo’ that”
There’s a large body of trademarks that could be either Pro Clinton or Pro Bush – So for example, there are a number of ‘Nasty Woman’ trademark applications. One of them is in a heart, so I’ve chalked that up as Pro Clinton, but the rest are arguable Pro Trump, in applying for a trademark of a phrase he coined. For this reason, it’s far from an exact science.
Some people applied for more than one trademark