Donald Trump Trademarks & The US Election

Now, I’ll be the first to concede that it’s a fairly left of centre (the irony) claim I’m making here, so let me explain why I believe the pollsters and pundits who predicted a Clinton victory in the US were looking in the wrong place, and why a look at the US Trademarks Database might have given them a different outlook on how the election was shaping up*

Us Presidential Trademark Breakdown Positive Or Negative Only

US Election Trademarks

The method to my madness was as follows.

I searched the US Trademark database for all trademarks filed in the year proceeding the US Election.

The terms I searched for were

  • Tru* – To catch any variation on Trump
  • Hil* – To catch any variation on Hillary
  • Clin* – To catch any variation on Clinton
  • Pres* – To catch any variation of President
  • Nast* – To catch any variation on Nasty, from Nasty Woman
  • Pu* – To catch (sadly) any variation on Pussy or Pu&&y etc.
  • Don* – To catch any variation on Donald

This search returns 8,069 trademark applications, which I went through…..manually.

And of those 8,069 trademark application, by my (usual fairly sound, but not perfect) judgment there were 151 trademark applications that could safely be said to relate to the election.

That means there was one trademark application relating to the US election filed every 2.42 days from 08 November 2015 to 08 November 2016 in the US.

That’s at least $40,00 spent by Americans supporting the election in one way or another. Not too shabby.

I rated the 151 applications as belonging to one of the following categories

  1. Pro Trump
  2. Pro Clinton
  3. Anti Trump
  4. Anti Clinton
  5. Not Clear

There is quite a high proportion of the applications that could be considered ‘not clear’ as without the applicant’s intention, it could be interpreted in many ways. The 6 ‘Nasty Woman’ trademark applications provide a good example. One of them is the word “Nasty Woman” in a heart, so I’ve chalked that up as Pro Clinton, but the rest are arguable Pro Trump, in applying for a trademark of a phrase he coined. For this reason, it’s far from an exact science. I’ve put them down as not clear for this reason. On the other hand ‘Nasty Women Vote’ would, to my mind be Pro Clinton and has been recorded accordingly. I’ve provided the full list of trademarks and my assignment below so you can decide for yourselves.

And here’s why I say that the trademark applications if analysed would have successfully predicted the US Presidential Election

Taking that as a graphic representation of these 71 Trademarks that equates as follows:

Us Presidential Trademark Breakdown Positive Or Negative Only

The Full breakdown is:

  1. Pro Trump – 55
  2. Pro Clinton – 16
  3. Anti Trump – 32
  4. Anti Clinton – 16
  5. Not Clear – 32

Firstly, the trademark applications reflect the general negativity of the campaign from both sides. Nopte that there were an equal number of Anti Trump trademark applications filed as there were Pro Clinton and Anti Clinton combined (32) and that there were an equal number of Pro and Anti Clinton trademarks filed also

If you discount the ‘Not Clear’ marks, that leaves 119 Trademarks which we can analyse  as follows:

  • Pro Trump Trademarks – 46.3%
  • Pro Clinton Trademarks – 13.4%

Then grouping the 119 trademarks we can assess into the sum of either (1) Pro Trump OR Anti Clinton, or (2) Pro Clinton OR Anti Trump, we get the following:

  • Pro Trump or Anti Clinton – 59.7%
  • Pro Clinton OR Anti Trump – 40.3%

In graphic form:

Us Presidential Trademark Breakdown Either Or

Us Presidential Trademark Breakdown Either Or

 

If you take the 119 trademarks in full, the breakdown is:

Us Presidential Trademark Breakdown Full Totals

And for the sake of good order, the full breakdown is:

Us Presidential Trademark Breakdown Including Not Clear

The Trademarks And Assignments

Pro Trump

TRUMPUPPENCE
TRUMP-UP-PENCE
TRUMP FOR PRESIDENT – TRAMP FOR PRISONER
TRUMPENCE WILL SOUND
YOU’VE BEEN TRUMPED
TRUMPUBLICAN
A CHANGE YOU CAN COUNT ON TRUMP CHANGE
Trumpets
TRUMP PATCH
Make America Great Again
ORANGE IS THE NEW PRESIDENT
WIN TRUMP WIN
TRUMPTRESS
 PUMP FOR TRUMP
TRUMP-ETTES
YOU GOT TRUMPED
TRUMPPEDYOU.COM
IF YOU DON’T LIKE IT; TRUMP IT!
TRUMPSINGLES.COM
WE SHALL OVERTRUMP 2016
BIKERS FOR TRUMP
MAKE AMERIKKKA GREAT AGAIN
LET’S MAKE AMERICA GREAT AGAIN!
TRUMPKETEER
TRUMP@
TRUMPED UP
DON’T BE A CHUMP, VOTE FOR TRUMP!
A CHANGE YOU CAN COUNT ON TRUMP CHANGE
TRUMP AGAINST THE WORLD
TRUMPLED
STUMP FOR TRUMP
TRUMP DOLLAR
DIVIDED WE FALL TRUNITED WE STAND
TRUNITED
NEW HAMPSHIRE FOR DONALD TRUMP
THE TRUMP FACTOR
MR TRUMP YOU ARE HIRED!
“GRAB THEM BY THE PUSSY,”
TOO HONEST TO VOTE DEMOCRAT
TRUMPSLIDE
TRUMP TV
 TRUMP ME IN!
TRUMPTAINMENT
TRUMP DAY
TRUMPING
ARE YOU TRUMPING ME?
DON’T BE TRUMPING ME!
TRUMPTASTIC
MAKE AMERICA GREAT
TRUMP YOUR WALL
WE CAME WE SAW WE TRUMPED
WE CAN TRUMP THIS
GET THE TRUMP OUT OFO HERE
TRUMPUTIN
DONALD AMERICAN SPIRIT

Pro Clinton

MADAM PRESIDENT
HILL YES
NASTY WOMEN VOTE
HILLARY WE ARE ALL AMERICANS
HILLTOPIA
BILL CLINTON: THE FIRST MAN
BITCHES FOR HILLARY
BLACK HILLS MATTER
HILLARY APPAREL
HILLARY, FIND A WAY OR MAKE ONE
VOTE HER
 VOTE FOR THE GIRL
NASTY WOMAN
MADAME PRESIDENT
THE PRESIDENT AND THE FIRST GENTLEMAN
SOME DAY A WOMEN WILL BE PRESIDENT

Anti Trump

DODO TRUMP MAKE AMERICA GREAT AGAIN! MADE INCHINA 2016
TRUMPOCRAT
DUMP TRUMP
IDK NOT TRUMP THO
JUST A TRUMP IN THE ROAD
DON’T SETTLE FOR TRUMP CHANGE
TRUCK FUMP
TRUMPAPHOBIC
TRUMP THIS !!!!
MEXICANS MATTER
LOVE IS GREATER THAN RACISM.
PROUD TO BE MEXICAN
AMERICA’S ALREADY GREAT
16 NO TRUMP
TRUMPOCALYPSE
TRUMPERTANTRUMS
TRUMPERTANTRUM
REPUBLICAN CLOWN TRUMP THAT! JOKER
TRUMP MAFIA
YOU CAN’T MAKE AMERICA GREAT WITH HATE
PRESIDENT TRUMP? NO JOB FOR AN “APPRENTICE!”
PTSD: POST TRUMP STRESS DISORDER
NO TRUMP CHUMP
DON’T TRUMP ON ME
WE MADE AMERICA GREAT
AMERICA IS ALREADY GREAT
DONALD
2016 STD STOP THE DONALD DON’T LET HIM INFECT OUR COUNTRY
MAKE DONALD DRUMPF AGAIN
DON’T FRACK WITH MY WATER
FEAR AND HATE WILL NEVER MAKE AMERICA GREAT
LOVE TRUMPS HATE

Anti Clinton

HILLARY RODENT
C U NEXT TUESDAY HILLARY
HILLARY.CON
HILLAPOCRISY
HILLARY.CON
HELP HILLARY TO THE JAIL HOUSE!
I AM NOT A CROOKED HILLARY
CROOKED HILLARY
CROOKED POLITICIAN
LYIN HILLARY
HILLBILLARY
YOU CAN’T SPELL HILLARY WITHOUT L-I-A-R
HILLARY FOR PRISON 2016
ANYONE BUT HILLARY 2016
DON’T BLAME ME. I DIDN’T VOTE FOR HER.
DON’T BLAME ME, I VOTED FOR BERNIE

Not Clear

I SURVIVED THE 2016 PRESIDENTIAL ELECTION
AMERICA IS GREAT AGAIN
KEEP AMERICA GREAT
TRUMP CARDS
AMERICA IS GREAT AGAIN
SUSAN FOR PRESIDENT
TRUMP THE WAILING WALL
TRUMP
FUTURE PRESIDENTS OF AMERICA
AMERICA STILL GREAT
CLINTON/TRUMP FOR PRESIDENT VOTE NONE OF THE ABOVE
TRUMPIN ON THE DOWN LOW
HOW TO LOSE THE PRESIDENCY
PRESIDENT
NEW MEXICO PROUD
TRUMP CARD
DUMP TRUMP
MONEY MAKING MEXICANS
GRAB HER BY THE BRAIN
NASTY WOMAN
NASTY WOMAN
NASTY WOMAN
NASTY WOMAN
NASTY WOMEN 2016
HOW TO BECOME PRESIDENT IN UNDER AN HOUR
HONEST COMMON SENSE PRESIDENT FOR ALL HONEST COMMON AMERICANS
TRUMPLEDOWN ECONOMICS
TRUMPLEDOWN
TRUMPED UP TRICKLE DOWN ECONOMICS
DUMPS FOR TRUMP
THE DONGALD
RED STATE? BLUE STATE? DON’T HATE! VOTE!!
*Of course, there’s a few caveats to bear in mind here:
  1. Hilary Clinton won the popular vote, which to this ninja’s mind is a far bigger issue than anything else being discussed here. Why is there a simple acceptance of the electoral college system as being ‘that’s just how they do it in America’, rather than an outcry that for the second time in 5 elections, the person who got the most votes didn’t win?! The nation that prides itself on being the greatest democracy on earth doesn’t elect the person who gets the most votes in a straight out popular vote. HELLO?! What is wrong with the world that that’s not the biggest story. Sure, that’s not the system they use, but isn’t there a fairly strong argument that it should be?
  2. Because of the said Electoral College System, actually predicting anything to do with the election is a very complicated business. Really, I should be drilling down into the trademark applications to a state by state analysis, but to quote a famous American “Ain’t nobody got time fo’ that”
  3. There’s a large body of trademarks that could be either Pro Clinton or Pro Bush – So for example, there are a number of ‘Nasty Woman’ trademark applications. One of them is in a heart, so I’ve chalked that up as Pro Clinton, but the rest are arguable Pro Trump, in applying for a trademark of a phrase he coined. For this reason, it’s far from an exact science.
  4. Some people applied for more than one trademark