TiVO Mavrik

Tivo has been in the news over the last few days about the renewal of it’s licences with Panasonic (see here for example)

What hasn’t been in the news is anything about Tivo Mavrik

Which is surprising to this Ninja, because Tivo Brands LLC who own all the Tivo IP have been on a bit of a spree applying to register ‘Mavrik’ as a trademark in the US, EU and Australia

The range of protection is quite extensive, as you can see with protection in 5 classes.

From the EU Trademark Application for Tivo Mavrik, the range of goods and services covered are:

• Class 9 – Computer hardware; computer peripherals; computer networking hardware; set top boxes; digital media streaming devices; digital media transmission devices; computer software for personalized, interactive television programming and accompanying manuals distributed therewith; computer software for use in generating, displaying and manipulating visual media, graphic images, photographs, illustrations, digital animation, video clips, film footage and audio data; computer software for use in accessing, viewing and controlling streaming, transmitted, and static audiovisual content over digital media streaming devices and digital media transmission devices; computer software for accessing, transmitting and displaying audio-visual data between digital media streaming devices, digital media transmission devices, and televisions and monitors; remote controls for digital media streaming devices and digital media transmission devices.
• Class 35 – Promoting the sale of goods and services of others through the distribution of on-line promotional material; market research services.
• Class 38 – Streaming and transmission of audio, visual and audiovisual material via the Internet and wireless networks; broadcasting services, namely, digital audio broadcasting services provided via a global communications network; transmission of television programming, movies and other audio-visual content over the internet.
• Class 41 – Providing information in the field of entertainment via the Internet regarding movies, music, videos, television, sports and news; distribution of television programs to streaming television systems; Interactive television programming; entertainment services, namely, providing online interactive electronic games; non-downloadable electronic publications in the nature of guides to interactive television programming; entertainment services, namely interactive entertainment services in the nature of providing personalized television programming.
• Class 42 – Cloud computing featuring software in personalized, interactive television programming and accompanying manuals distributed therewith; providing temporary use of online, non-downloadable software for use in generating, displaying and manipulating visual media, graphic images, photographs, illustrations, digital animation, video clips, film footage and audio data; Providing temporary use of online, non-downloadable software for use in personalized, interactive television programming and accompanying manuals distributed therewith; providing temporary use of online, non-downloadable software for use in generating, displaying and manipulating visual media, graphic images, photographs, illustrations, digital animation, video clips, film footage and audio data; providing temporary use of online, non-downloadable software for use in accessing, viewing and controlling streaming, transmitted, and static audiovisual content over digital media streaming devices and digital media transmission devices; technical support services, namely, troubleshooting in the nature of diagnosing computer hardware and software problems.

Correct me if I’m wrong (and feel free to send me one) but we don’t really have Tivo in Ireland, right??

Full EU application HERE

So, what is it, when’s it out and when do I get my test unit Tivo?