Apple Touch Bar

Apple are starting to make me second guess myself by applying around the world for a trademark for ‘Touch Bar’

This was first filed in Jamaica on 26 April 2016, so yesterday was the last day they had to make their Global Applications based on that initial filing……and they have.

So far, I’ve found applications in:

  • Europe
  • The UK
  • Australia
  • New Zealand
  • Iceland
  • Israel
  • Turkey

Touch Bar is what I had initially speculated would be announced at the iphone 7 announcment

Then I pivoted to deciding the #Touchbar was actually going to be called the #MagicToolbar….

Now I’m not sure.

The facts haven’t really changed.

In favour of the name being the “Magic Toolbar” is the fact that they have called lots of their other products Magic, and that the Global application was filed on a massive global scale and it being filed by a dummy corporation in Delaware etc etc etc – You can see my reasoning HERE 

BUT the first “Magic Toolbar” application was filed before the first “Touch Bar” Application. The first “Magic Toolbar” application was on 05 February 2016, and the first “Touch Bar” application was on 26 April 2016. Now, why would you bother registering ‘Touch Bar’ 2 months after “Magic Toolbar” unless you had had a re-think about the name?

Also, the registration for “Touch Bar” is more extensive in terms of goods covered than that for “Magic Toolbar”

“Magic Toolbar” is registered for this in some countries…..

EN
(511)Nice class number 9
List of goods and services Computers; computer hardware; wearable computer hardware; handheld computers; tablet computers; telecommunications apparatus and instruments; telephones; mobile telephones; smart watches; wireless communication devices for the transmission of voice, data, images, audio, video, and multimedia content; network communication apparatus; handheld digital electronic devices capable of providing access to the internet and for the sending, receiving, and storing telephone calls, electronic mail, and other digital data; wearable digital electronic devices capable of providing access to the internet, for sending, receiving and storing of telephone calls, electronic mail, and other digital data; smart watches capable of providing access to the internet, for sending, receiving and storing of telephone calls, electronic mail, and other digital data; electronic book readers; computer software; computer software for setting up, configuring, operating or controlling computers, mobile devices, mobile telephones, smart watches, wearable computer hardware, computer peripherals, and audio and video players; application development software; downloadable pre-recorded audio, video and multimedia content; downloadable electronic books, magazines, periodicals, newsletters, newspapers, journals and other publications; computer peripheral devices; wearable computer peripherals; computer cables, monitors, display screens, keyboards, mice, mouse pads, printers, disk drives, and hard drives; peripherals for mobile devices; sound recording and reproducing apparatus; digital audio and video players and recorders; audio speakers; audio amplifiers and receives; motor vehicle audio apparatus; voice recording and voice recognition apparatus; earphones; headphones; microphones; televisions; television receivers and monitors; set top boxes; radios; radio transmitters and receivers; optical apparatus and instruments; cameras; global positioning systems (GPS devices); navigational instruments; data storage apparatus; computer chips; batteries; electrical and electronic connectors, couplers, wires, cables, chargers, docks, docking stations, interfaces, and adapters for use with all of the aforesaid goods; covers, bags and cases adapted or shaped to contain computers, computer peripherals, computer hardware, mobile telephones, smart watches, and wearable computer peripherals, handheld and wearable digital devices, and audio and video players; electronic agendas; apparatus to check stamping mail; cash registers; mechanisms for coin-operated apparatus; dictating machines; hemline markers; voting machines; electronic tags for goods; prize selection machines; facsimile machines; weighing apparatus and instruments; measures; electronic notice boards; measuring apparatus; wafers [silicon slices]; integrated circuits; fluorescent screens; lights conducting filaments [optical fibres]; electric installations for the remote control of industrial operations; lightning arresters; electrolysers; fire extinguishers; radiological apparatus for industrial purposes; lifesaving apparatus and equipment; whistle alarms; sunglasses; animated cartoons; egg-candlers; dog whistles; decorative magnets; electrified fences; electrically heated socks.

But the majority of counties (through the global application) are for only:

09 Computers; computer hardware; computer software; computer peripheral devices; computer display screens and keyboards; electronic interfaces for use with computers.

Unfortunately, this argument also goes both ways – It’s very limited protection by apple standards – but you could argue that means it’s more likely to be accepted in more countries.

And “Touch Bar” is registered for most of that, and more, and an additional class of goods:

(511)Nice class number 9
List of goods and services Computers; computer hardware; wearable computer hardware; handheld computers; tablet computers; telecommunications apparatus and instruments; telephones; mobile telephones; smart phones; wireless communication devices for the transmission of voice, data, images, audio, video, and multimedia content; network communication apparatus; handheld digital electronic devices capable of providing access to the internet and for the sending, receiving, and storing telephone calls, electronic mail, and other digital data; wearable digital electronic devices capable of providing access to the internet, for sending, receiving and storing of telephone calls, electronic mail, and other digital data; smart watches; wearable activity trackers; connected bracelets [measuring instruments]; electronic book readers; computer software; computer software for setting up, configuring, operating or controlling mobile devices, mobile telephones, wearable devices, computers, computer peripherals, set top boxes, televisions, and audio and video players; application development software; computer game software; computer game programs; computer operating programs, recorded; computer programmes [programs], recorded; computer programs [downloadable software]; computer software, recorded; electric installations for the remote control of industrial operations; electronic publications, downloadable; downloadable pre-recorded audio, video and multimedia content; computer peripheral devices; peripheral devices for computers, mobile telephones, mobile electronic devices, wearable electronic devices, smart watches, smart glasses, earphones, headphones, set top boxes, and audio and video players and recorders; wearable computer peripherals; wearable peripherals for use with computers, mobile telephones; mobile electronic devices, smart watches, smart glasses, televisions, set top boxes, and audio and video players and recorders; accelerometers; altimeters; distance measuring apparatus; distance recording apparatus; pedometer; pressure measuring apparatus; pressure indicators; monitors, display screens, head mounted displays, and headsets for use with computers, smart phones, mobile electronic devices, wearable electronic devices, smart watches, smart glasses, televisions, and audio and video players and recorders; smart glasses; 3D spectacles; eyeglasses; sunglasses; spectacle lenses; optical glass; optical goods; optical apparatus and instruments; cameras; flashes for cameras; display screens for computers, mobile telephones, mobile electronic devices, wearable electronic devices, smart watches, smart glasses, televisions, and audio and video players and recorders; keyboards, mice, mouse pads, printers, disk drives, and hard drives; sound recording and reproducing apparatus; digital audio and video players and recorders; audio speakers; audio amplifiers and receivers; motor vehicle audio apparatus; voice recording and voice recognition apparatus; earphones; headphones; microphones; televisions; television receivers and monitors; set top boxes; radios; radio transmitters and receivers; global positioning systems (GPS devices); navigational instruments; remote controls for controlling computers, mobile telephones, mobile electronic devices, wearable electronic devices, smart watches, smart glasses, audio and video players and recorders, televisions, speakers, amplifiers, home theatre systems, and entertainment systems; wearable devices for controlling computers, mobile telephones, mobile electronic devices, wearable electronic devices, smart watches, smart glasses, audio and video players and recorders, televisions, speakers, amplifiers, home theatre systems, and entertainment systems; data storage apparatus; computer chips; batteries; battery chargers; electrical and electronic connectors, couplers, wires, cables, chargers, docks, docking stations, and adapters for use with all of the aforesaid goods; interfaces for computers, computer peripherals, mobile telephones, mobile digital electronic devices, wearable electronic devices, smart watches, smart glasses, televisions, set top boxes, and audio and video players and recorders; protective films adapted for computer screens; covers, bags, cases, sleeves, straps and lanyards for computers, mobile telephones, mobile digital electronic devices, wearable electronic devices, smart watches, smart glasses, earphones, headphones, set top boxes, and audio and video players and recorders; selfie sticks; chargers for electronic cigarettes; electronic collars to train animals; electronic agendas; apparatus to check stamping mail; cash registers; mechanisms for coin-operated apparatus; dictating machines; hemline markers; voting machines; electronic tags for goods; prize selection machines; facsimile machines; weighing apparatus and instruments; measures; electronic notice boards; measuring apparatus; wafers [silicon slices]; integrated circuits; amplifiers; fluorescent screens; remote controls; lights conducting filaments [optical fibers]; electric installations for the remote control of industrial operations; lightning arresters; electrolyzers; fire extinguishers; radiological apparatus for industrial purposes; life saving apparatus and equipment; whistle alarms; animated cartoons; egg-candlers; dog whistles; decorative magnets; electrified fences; portable remote-controlled car retarders; electrically heated socks; accessories, parts, fittings, and testing apparatus for all the aforementioned goods.
(511)Nice class number 28
List of goods and services Toys; games and playthings; gymnastic and sporting articles; decorations for Christmas trees; playing cards; electronic hand-held game units; computer games, video games, and computer and video game apparatus, other than coin operated or those adapted for use with television receivers; computer games apparatus, electronic games apparatus and video games apparatus, not included in other classes electronic toys; interactive computer toys and games.

I just don’t know any more!

What do you think?

 

 

I’m sticking with “Magic Toolbar”……..I think…..maybe. No I am. Definitely. Maybe.