October 14


Lay’s United – Trademark Filed in EU, but for what?

By Trademark Ninja

October 14, 2016

eu tms, EU trademark, lay's united logo, lays united, lays united crest, Trademark, trademark EU

Lay’s United

It looks for all the world like a crest/logo for a new team, perhaps a football team like the New York Red Bulls, but is it?

Lays United

In a word, ‘No’

Well it doesn’t look like it.

Yes PEPSI have applied for a Europe Wide trademark for ‘Lays United’ or ‘Lay’s United’ to be precise, but the actual goods it’s registered for are:

Goods and services

  • 29Meat; fish; poultry; game; meat extracts; preserved, dried and cooked fruits and vegetables; jellies; jams; compotes; eggs; milk; milk products; edible oils and fats; Dips; cheese; yogurt; edible nuts; processed nuts; processed edible seeds; nut-based food bars; mixtures of fruit and nuts; Potato chips; potato crisps; potato-based snack foods; soy-based snack foods; soy chips; fruit-based snack food; fruit chips; yucca chips; Prepared beef; beef jerky; puffed pork rind; vegetable salads; fruit and vegetable spreads; vegetable based snack foods and chips; ready to eat snack foods consisting primarily of potatoes and chips, nuts, nut products, seeds, fruits, vegetables or combinations thereof; legume-based snacks and spreads.
  • 30Coffee; tea; cocoa; artificial coffee; sugar; rice; tapioca; sago; flour; preparations made from cereals; bread; pastries; confectionery; ices; honey; treacle; yeast; baking powder; salt; mustard; vinegar; sauces (condiments); spices; cereals; processed grains; snack food products made from cereal flour; snack food products made from potato flour; snack food products made from rice flour; crackers; taco chips; tortilla chips; flour-based chips; grain-based chips; cereal-based snack food; cereal based food bars; cereal bars and energy bars; rice-based snack food; rice chips; rice crisps; rice crackers; puffed rice; cakes (rice-); snack foods made from corn; processed corn; popcorn; roasted corn; puffed corn snacks; maize-based snack products; extruded snacks containing maize; poppadoms; pretzels; granola; granola-based snack bars; cereal seeds, processed; snack bars containing a mixture of grains, nuts and dried fruit [confectionery]; salsas; sauces; coated nuts [confectionery]; granola-based snack foods; maize-based snack products; ready to eat snack foods consisting primarily of grains, corn, cereal or combinations thereof.

So not a sports team then


As you were.

Full trademark application from the EU Trademark Office HERE

Trademark Ninja

About the author

I'm A Ninja. You know, Ninja Stars, Ninja Nunchucks, all that sort of good stuff. I'm dispensing truth and justice Ninja Style.....in a very civilised and non-litigious kind of way. Unless you make the Ninja angry, then KARATE-CHOP! Fine, fine. I'm not a Ninja. I'm Brian Conroy, Trademark Agent and Solicitor in Dublin Ireland. Find me (in non Ninja form) at www.brianconroy.com

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