Michael Schumacher has applied for a Trademark “KeepFighting” 

 October 5, 2016

By  Trademark Ninja


Schumacher Keep Fighting Trademark

Formula 1 racing legend Michael Schumacher has applied for an EU-Wide Trademark for the phrase “Keep Fighting”

The application was filed on 29 September 2016

Details of his current medical condition have been few and far between, but I think we can fairly assume that this decision has been made for or on his behalf, whether by family or management, Either that, or he really has stuck by the motto and kept fighting to the point where he can give instructions to lawyers to apply for trademarks for him. I sincerely hope it’s the latter, but it seems like a huge stretch and very very unlikely.

The details of the trademark application are below (translated using Google Translate):

Michael Schumacher has applied for a Trademark for the phrase KeepFighting for a range of merchandise and services 1

You can see the application in full here: http://euipo.europa.eu/eSearch/#details/trademarks/015870173

And yes, it is 100% a legitimate trademark, it has been filed by the same law firm that applied for all his previous trademarks:


Incidentally, son Mick Schumacher applied for some Trademarks Of His own in February 2016, one of which has now been registered, but the registration for the name ‘Mick Schumacher’ has been opposed:


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Trademark Ninja

I'm A Ninja. You know, Ninja Stars, Ninja Nunchucks, all that sort of good stuff. I'm dispensing truth and justice Ninja Style.....in a very civilised and non-litigious kind of way. Unless you make the Ninja angry, then KARATE-CHOP! Fine, fine. I'm not a Ninja. I'm Brian Conroy, Trademark Agent and Solicitor in Dublin Ireland. Find me (in non Ninja form) at www.brianconroy.com

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