Google Trademark – New Logo Filed, but for what?? 

• 9Computer software used for the control of voice controlled information and communication devices; voice recognition software; computer software for accessing and searching online databases and websites; software for searching a user’s mobile phone, computer, tablet computer, or other electronic communication device for documents, files, and other stored information; providing online downloadable music; providing online downloadable electronic books in the fields of arts, photography, biographies, memoirs, children’s books, history, literature, fiction, mystery, suspense, romance, science-fiction, fantasy, teen, and young adult; providing online downloadable videos in the field of action, adventure, drama, exercise, fitness, comedy, children, family, fantasy, documentaries and science-fiction.
• 35Providing on-line consumer information concerning local business location information for business purposes; providing a web site featuring recommendations on products and services for commercial purposes posted by users; providing consumer product and service information relating to food or drink products and restaurants.
• 39Travel transportation reservation services.
• 41Providing information, news and commentary in the fields of entertainment, cultural events, sporting events, popular culture, educational activities and events, recreation activities; providing online music, not downloadable; providing online non-downloadable electronic books in the fields of arts, photography, biographies, memoirs, children’s books, history, literature, fiction, mystery, suspense, romance, science-fiction, fantasy, teen, and young adult, and providing a website featuring non-downloadable videos in the field of action, adventure, drama, exercise, fitness, comedy, children, family, fantasy, documentaries and science fiction, language translations.
• 42Computer services, namely, providing a website featuring a voice-controlled search engine for obtaining data, images, audio and video via a global computer network in the nature of satellite imagery, street maps, real-time traffic conditions, and route planning information, weather information, business and financial information; providing technology information in the fields of wearable technology products, mobile phones, computers, computer software, computer hardware, telecommunications, virtual reality, cloud computing, energy, and robotics; provision of Internet search engines; providing temporary use of non-downloadable computer software used to provide voice-controlled information and communications.
• 43Making restaurant and hotel reservations.
• 45Providing personal concierge services for others comprising making requested personal arrangements and reservations and providing customer-specific information to meet individual needs, all provided by voice-controlled inquiries via a mobile phone, computer, tablet computer, or other electronic communication device, namely, adding and accessing calendar appointments, alarms, timers, reminders; online social networking services.

So it looks like it’s something to go with voice controlled searching, right?

See this from class 42:

Computer services, namely, providing a website featuring a voice-controlled search engine for obtaining data….