That’s a little harsh given the success of One Direction, Little Mix and JLS I concede, but I’m still amused that one of Simon Cowell’s companies Simco Limited yesterday filed European Trade Mark Applications for:

Alien Uncovered

Reggie ‘n’ Bollie

4th Impact

They (in case you haven’t been watchin, and let’s be honest, who has) are the groups through to the live shows in this year’s X Factor:

X Factor Trade Marks


In other Trade Marks Applications filed yesterday, Wysteria Lane hats:

Wysteria Lane


And the Apple Healthkit and Apple Homekit

Apple Healthkit