CRIKEY! LG Electronics spent €34,650 in one day registering Trade Marks. IN ONE DAY PEOPLE! 

According to Wikipedia, IOT stands for ‘Internet of Things’, like so:

Well electronic manufacturer LG Electronics seems to be gambling big on the Internet of Things being the next big……eh, thing!

Yesterday they filed 33 applications based on the phrase IOT. Each application was filed in 4 classes. That’s outlay of €1,050 per application, or €34,650 in outlay alone (as in, before their legal fees) to register the following:

1. IoTelepathy
2. IoTTelepathy
3. IoText
4. IoTText
5. IoTMotion
6. IoTalk
7. IoTTalk
8. IoTGesture
9. IoTReading
10. IoTHealing
11. IoTCooking
12. IoTShopping
13. IoTSleeping
14. IoTRelaxing
15. IoTEating
16. IoTDriving
17. IoTRecommend
18. IoTManager
19. IoTLink
20. IoTSetting
21. IoTGuard
22. IoTShare
23. IoTShare
24. IoTShare
25. IoTShare
26. IoTEmotion
27. IoTLiving
28. IoTContents
29. IoTLive
30. IoTView
31. IoTKitchen
32. IoTRecipe
33. IoTChef

And, actually they filed a whole load more applications (for different Trade Marks not based on IOT, which came to another €18,900, meaning a total yesterday of €53,550 on Trade Marks yesterday alone, and in outlay alone. LG, If you’re reading this, I’ve got an LG Television at home, so we’re practically besties. Throw me in a new one and I’ll do all these applications for mates rates.