Every day I check the OHIM database to see what Trade Marks were filed the day previous. It averages about 380 (there was 387 yesterday) and it’s a great way of getting ahead of some brands who (rightly) have sought protection in advance of rolling our certain products or services. Every day there’s a few gems of Trade Mark Applications filed, but this must surely take the biscuit. Behold the Trade Mark Application for…..

The Official Santa Clause of the Arctic Circle

I’ll have the rest of the standout applications later (including a potential new Paddy Power product or promotion), but I thought this bad boy deserved a post all of its own, don’t you?