This is is a really interesting case (and article) on Trade Mark infringement in search results. It’s cropping up a lot more recently in litigation and is going to continue to do so I think. Link to the full Article below:


Multi Time Machine, Inc. v., Inc.

Holding that a reasonable jury could find that online retailer created a likelihood of consumer confusion through the format of its product search returns, the U.S. Court of Appeals for the Ninth Circuit reversed the district court’s grant of summary judgment in a trademark infringement action filed by a watch company that did not authorize distribution via the online retailor. Multi Time Machine, Inc. v., Inc. Case No. 13-55575 (9th Cir., July 6, 2015) (Bea, J.) (Silverman, J., dissenting).

Read the full article here: Do’s Search Results Constitute Trademark Infringement? – Intellectual Property – United States