There was a lot of talk about Eircom rebranding yesterday, and having checked the Patents Office Trade Mark Register, they have recently applied for this Trade Mark:

New Eircom Brand and Logo "EIR"

It spells “eir” in case that’s not clear!

Here’s the application:



They also applied to register ‘MyEir’



And finally, they have registered the website
Eir Website

So, what say ye? Is Eir the new Eircom??